Comparing Your Portfolio
Data is only useful if you can put it into context, this is why we provide our clients with built-in access to proprietary indexes.
Reinvent Index - A fixed list of 200 domains, divided into 20 verticals, owned and operated by Reinvent that meet an exacting criteria selected by PhD statisticians.
All domains selected for the Reinvent Index are privately-held names by the founders of Hitfarm's parent company, Reinvent Technology. To qualify for the Reinvent Index, selected domains had to surpass a minimum annual revenue threshold and have a statistically significant quantity of direct navigation traffic. In addition, all names selected were to be of “good quality”, meaning that each name was to be non-controversial (no typos, no adult content, and no gambling) and free of any trademark association.
You can compare the performance of this portfolio to the performance of your portfolio (or domain) across many statistics over virtually any time period.
Hitfarm Index (COMING SOON!) - is a broad-base index, offered exclusively to Hitfarm Clients, representing the performance of all domains currently under management via the Hitfarm portfolio management framework.
More details are available here.